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Why big data is a huge challenge for telcos / Dominic O’Connor, Client Director, Acxiom

by on August 16, 2013

By Dominic O’Connor, Client Director, Acxiom

The proliferation of media channels and rapid increase in devices which can access them have changed consumer behaviour radically.

A potentially valuable by-product of this is the huge volume of data which is now available to marketers. Against this backdrop, telcos could justifiably claim to be at the leading edge of the big data gold rush – if only they knew how to handle all the information.

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