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The Economist Intelligence Unit

Modern marketers’ five biggest challenges

Modern marketers’ five biggest challenges

by on February 7, 2019

By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud

The pace of change has never been quicker.

Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.

This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.


Lyris / Marketers and consumers out of sync, Big Data is a big mystery

by on June 13, 2013

The 'Economist Intelligence Unit'  (EIU) Reveals Data Challenges Have Created Significant Gaps in Marketers’ Understanding of Consumer

London, UK – June 12, 2013 – A new survey released today by Lyris, Inc. (OTCBB: LYRI), a leading global provider of digital marketing solutions, and conducted by The Economist Intelligence Unit (EIU), shows that 45% of marketing executives are failing to use Big Data to understand consumers.

Despite the vast amounts of consumer interactive data available, the survey reveals a disconnect between marketing strategy and what is really influencing consumers. For example, 70% of consumers believe attempts at personalisation are superficial and 63% of consumers claim that they have grown numb to it. The survey also indicates senior marketing executives fail to appreciate the most important channels influencing purchase and ROI.  The EIU survey executive summary and full report can be viewed here [more…]