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The Mix launches the Boomer Pitch Competition at Sheffield Doc/Fest

by on March 24, 2017

Human Behavioural research agency The Mix announces brand new pitch opportunity for filmmakers to create works that dispel the myths associated with British Baby Boomer Generation.

Today, human behavioural research agency, The Mix, announces its partnership with Sheffield Doc/Fest as it launches its Boomer Pitch competition; the first-ever partnership between a research agency and Doc/Fest.

Five filmmakers will have the chance to pitch at the Festival and two winners will walk away with a £5,000 commission to produce a short film that will help to dispel myths about, and look afresh at, what it means to be a Baby Boomer.
Having identified that Baby Boomers (people age 55 to 70 years old) are often labelled as out of touch, set in their ways and adverse to change - The Mix is seeking to invest in ideas that will harness the power of documentary film-making to challenge these stereotypes and present fresh insights through bold, distinctive, character-driven stories.

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Research : The Mix announces partnership with The Marketing Academy

Research : The Mix announces partnership with The Marketing Academy

by on December 19, 2016

Human behavioural research agency, The Mix, has today announced its partnership with The Marketing Academy, as a sponsor of its Alumni Programme. The Mix is the first organisation with a human behavioural research element to partner with the Marketing Academy’s Scholarship Alumni Programme.

The Mix was launched from a passion of its founder, Tash Walker, to understand human behaviour. The Mix is disrupting how research is conducted and seen, challenging brands on the importance they place on understanding consumers. The Mix works with brands including Purina, Organix and Propercorn.

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