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The Search Agency & the Mobile Experience Scorecard / ‘Apple takes last place’

by on November 14, 2013

New Data from The Search Agency Shows that Retail on the Go is still Sub-Par; REI Wins, While Apple Takes Last Place

The Search Agency has today released its Mobile Experience Scorecard of the top 100 US retailers, including a full analysis of the mobile websites of the top 100 retailers in the U.S

The report calculated a total score out of five for each of the retailer’s mobile sites, based on seven factors, including load time, site format, store locator, search box, social media presence, app presence, and click-to-call.

In summary none of the top 100 retailers achieved a perfect score of five and the average score for all companies in the study was 3.17 out of five. Just 16 websites loaded in under 1 second whilst the average load time of the web pages was 3.62 second. [more…]

Search Agency’s h(Paid) platform focuses on performance marketing

by on February 26, 2013

The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the launch of h(Paid) for performance-driven online marketers struggling to integrate their marketing strategies, spend and measurement across multiple paid marketing channels.

h(Paid) is an audience-centric approach to online marketing that moves beyond the traditional model of optimising campaigns within individual paid media channels such as paid search, display media, and comparison shopping to a holistic model based on where target audiences are in the consumer decision journey.

More information on The Search Agency’s h(Paid) product can be found at http://www.thesearchagency.com/hpaid/ . [more…]