The State of In-Housing report 2019
In-housing trend is changing the face of digital advertising – new report
by Will Corry on January 16, 2019
A new report commissioned by advertising platform Bannerflow has revealed a vast sum of European companies are bringing their digital advertising operations in house, creating a shift from the agency focused attitudes prominent over the last decade.
Working in conjunction with @Digiday, Bannerflow surveyed 200 senior marketing decision makers from brands, in-housing agencies and consultancies in Europe.
The survey aimed to discover the biggest triggers, benefits and barriers to in-housing marketing teams.You can download the entire report here –
https://inhouse.bannerflow.com/state-of-inhousing-report-2019/