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Matrix and The White Company enhance sleep experience of British Airways Club World flyers with new sleep range

Matrix and The White Company enhance sleep experience of British Airways Club World flyers with new sleep range

by on July 5, 2017

British Airways has partnered with award-winning, product design and procurement specialist, Matrix, and leading luxury lifestyle company, The White Company, to launch a new range of bedding and amenities that will enhance sleep for its’ Club World customers.

The new range, which aims to deliver a great night’s sleep in the sky, is part of the airline’s £400m customer investment plan. Later this year, customers travelling with Club World between Heathrow and New York JFK will receive a whole new suite of products including a new, elegant day cushion which will double up as a lumbar support when working or relaxing on board.

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BlueVenn launches new omnichannel customer journey and analytics platform

by on September 13, 2016

International marketing technology company, BlueVenn, today announces the launch of its new, self-titled flagship marketing platform, BlueVenn. BlueVenn is a powerful tool for identifying, segmenting, [more…]

Affiliate Window / Who is currently performing through mobile devices? Check the top 20 retailers across mobile devices by percentage of sales

by on November 25, 2013

1 in 6 Clicks Through Handset Devices Prove we're in For a Mobile Christmas

Affiliate Window report ... 95% of the retailers on the network have mobile tracking in place.

It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted Christmas Day will see mobile traffic overtake desktop for the first time. Our own mobile stats also indicate mobile activity is ramping up.

Assessing millions of clicks and sales from affiliate programmes of some of the largest retailers in the UK, we have seen the share of tablet and handset traffic hit 35% at weekends, with an increasing share of that through smartphones. With one in every six clicks originating from a mobile handset, can you afford not to be mobile ready this Christmas?

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