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Thomas Cook Airlines

Mobile VR allows travellers to try before they fly

Digital Marketing, Latest News, Lead Article, Lead story, News you can use, Nuggets / By

Thomas Cook Airlines’ new Fantasy Flight concept, in conjunction with digital creative agency, Catch, brings to life 360-degree exploration [www.thomascookairlines.com/fantasyflight] that lets you try before you fly. Best experienced using Google Cardboard via the YouTube app, viewers change their perspective […]

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Thomas Cook Airlines launches its first programmatic ad campaign

Apps, FaceBook, Google, iPhone, Latest News, Lead Article, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, Social Media, Twitter / By

Early tests see cost per customer acquisition falling by 75% Thomas Cook Airlines has launched its first purely programmatic ad campaign in the UK, which will involve using customer data to target users across the entire customer life-cycle.

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