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Travel brands in trust crisis thanks to fickle holidaymakers

Travel brands in trust crisis thanks to fickle holidaymakers

by on December 5, 2018

As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.

In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.

The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.


Thomas Cook have relaunched an existing concept, created by the company’s founder in 1851

Thomas Cook have relaunched an existing concept, created by the company’s founder in 1851

by on September 25, 2017

With a new media platform, the Excursionist, Thomas Cook have relaunched an existing concept, created by the company’s founder in 1851. Available in both print and digital, the brand focuses on attainable holidays, showing customers not only where to go, but why to go.

Read the e-edition:

Explore the website:


Reviving the customer loyalty experience for the Mass Affluent Consumer

Reviving the customer loyalty experience for the Mass Affluent Consumer

by on September 19, 2016

James Berry,E-commerce Director at Collinson Latitude is of the opinion it’s the ‘mass affluent consumer’ loyalty managers should be targeting specifically – those that are frequent flyers, regular hotel stayers and bigger spenders.

Research from Collinson Latitude tells us apathy towards loyalty schemes is increasing and James gives advice as to what needs to come next.


Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

by on May 23, 2016

Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.

The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. [more…]

Mobile VR allows travellers to try before they fly

by on March 14, 2016

Thomas Cook Airlines' new Fantasy Flight concept, in conjunction with digital creative agency, Catch, brings to life 360-degree exploration [] that lets you try before you fly.

Best experienced using Google Cardboard via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their headset/device around. The video features real pilots and cabin crew going about their normal duties while the cabin comes to life with characters connected to the new destinations. [more…]

Movers and Groovers : Harriet Green in shock exit as Thomas Cook boss

by on November 26, 2014

Harriet Green @harrietgreen1 has unexpectedly quit as chief executive of Thomas Cook after just two years in charge of the tour operator.

Ms Green has been widely hailed for her turnaround of Thomas Cook, which was in turmoil and battling for survival when she became chief executive two years ago.


Re-foundationing can transform your business’ – How Thomas Cook, Marks and Spencer and House of Fraser have made it work in practice

by on August 5, 2014

It’s a great time to be a shopper, and it’s getting better all the time. Never before has it been so easy to find and buy the retail products consumers want to have.

Thanks to the rise of digital, and in particular m-commerce, consumers can check and compare product details and prices in just a few clicks of a device, wherever they are. When they’ve found the item they want, it’s just a few keystrokes more to buy and arrange convenient delivery.


IRC 2014 Find out more at to be held at the Novotel, Hammersmith, London on October 14, breaks the theme of Re-foundationing into three key themes: Tide, Time and Place.


Programmatic ad spending up across all channels; eCPM prices increase due to stiffer competition for inventory

by on June 4, 2014

Programmatic Advertising Grows Up: Marketers Tap Audience Data to Compete in Hot Industry Verticals, Channels and Emerging Markets

The first four months of 2014 show dramatic changes in marketer spend and data-driven strategies in new markets and channels, according to the new Advertising Intelligence Index from Turn (, the marketing software and analytics platform. As brands and agencies increasingly search for customers across the media landscape, the amped-up real-time bidding (RTB) marketplace is changing rapidly beyond traditional display advertising.

The report (accessed at shows mature markets such as financial services and travel stabilising at high levels of competition and spend – with much less volatility – as marketers plan better for data-driven budget allocation.


New Protravel Holiday Credit gives genuine discounts on live holiday prices

by on July 31, 2013

Protravel, the UK’s leading provider of travel rewards, incentives and prizes, has launched Protravel Holiday Credit, a new low-cost, high impact travel incentive that will get consumers talking.

By offering consumers the chance to make genuine savings off the cost of their next holiday Protravel Holiday Credit can positively influence their purchasing behaviour. Consumers simply collect credit with purchase, and unique credit codes are entered into a white label, ‘real time’ online portal in order to make a saving off a holiday.

This saving, combined with the price-match guarantee, means the discounts enjoyed by those who participate are both genuine and desirable.


What have Simon Darling, Tom Wood, Laurence John and Harriet Green got in common? They are all on a new Digital Advisory Board

by on March 4, 2013

Thomas Cook are expanding its on-line capability with the creation of a unique Digital Advisory Board .

They write ... The DAB will facilitate strategic innovation and bring significant differentiation to its Group-wide digital road map at this critical point on Thomas Cook’s evolution. [more…]