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Tiger – back on a path to dominance

Tiger – back on a path to dominance

by on April 15, 2019

A year ago, Nike joined Tiger Woods’ legion of fans in celebrating his return to the Masters and to the cultural radar more broadly, after a three-year absence from the tournament.

His performance at Augusta in 2018 didn’t quite live up to the hype, but the real question was whether it put him back on a path to dominance. It did.


[Watch] : The new video about Tiger returning to the Masters

by on April 15, 2018

When Tiger Woods returned to the Masters for the first time in three years...

following a string of injuries and scandals, Nike marked the occasion with a new commercial for its longtime endorsee. The ad not only ran on TV, the latest Viral Video Chart makes clear, but got significant online support. [more…]

#BetterNeverQuits / New Bose video with Rory McIlroy

by on April 9, 2015