Tim Bond
Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering.
This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.
A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved.
In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association's (DMA) latest figures show door drops have remained stable.
The DMA's latest ‘Annual door drop report’ reveals a steady year for the marketing channel, despite significant legislative change in 2018 and continued political uncertainty that has affected the wider data and marketing industry.
Kate Burnett, MD of DMA Talent, discusses why the DMA is helping businesses to support a diverse workforce through their Neurodiversity Initiative
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
