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Shaken & Stirred - Influential Brand Profiling and Positioning

TK Maxx

Research : John Lewis voted best ad and clearest brand in the Christmas ad battle

OnePulse survey shows, however, that it’s Tesco, Sainsbury’s and Aldi that will benefit from our festive spending Despite topping the survey for the people’s favourite Christmas advert, John Lewis loses out to Tesco as top destination for our Christmas spending, but […]

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TK Maxx appoints Exponential for first ever cross-platform video campaign

Retailer TK Maxx has appointed Exponential for its first ever cross-platform ad campaign designed to increase the number of visits to its stores by occasional shoppers.

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TK Maxx : How to turn a good email into a great email / Lindsey Raine of Communicator Corp

Lindsey Raine of Communicator Corp writes I received an email from TK Maxx last week where the subject line and content of the email created intrigue, leading me to open and then go on to click through to their website. I

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