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Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

by on January 18, 2017

The rise of emotion measurement technology continues as former senior Toluna and Harris Interactive executive joins Realeyes to help clients achieve greater success using data/research provided by the technology.

Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.

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Research : UK insurers beat US for digital customer experience

Research : UK insurers beat US for digital customer experience

by on October 7, 2016

Despite the growth of digital channels, US insurers seem to be stuck in an analogue world, unable to respond accurately, quickly or consistently to customer queries asked via the web, email, Twitter, Facebook or chat, according to new research from multichannel customer engagement software provider Eptica.

US performance trails the UK, where insurers answered 54% of questions on digital channels, 80% sent via email and 45% via the web. US insurers could only answer 28% of queries across all digital channels, and 14% of companies failed to respond successfully on either email, social media or chat. While email was the strongest channel for answers in the US, with a 37% success rate, the average time to receive a response was nearly two days (1 day 23 hours 38 minutes). In the UK it was 28 hours 4 minutes.

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Research: Generation Y hoping for a smart watch this Christmas … Future Thinking

by on December 23, 2015

Wearable tech and smart watches are the biggest innovation in consumer technology since the smart phone.

The most high profile smart watch is undoubtedly the Apple Watch, launched in the UK in April this year; but there are a range of options available to consumers including: smart watch pioneer Pebble, Google, Motorola and Samsung.

Graphics by Shutterstock

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UK-based emotion measurement firm secures $3.2m funding

by on March 25, 2013

London-based emotion measurement technology company, Realeyes, today announces it has completed a $3.2m A-round investment by Entrepreneurs Fund and SmartCap. This brings the total financing raised by Realeyes to over $4.6 million.

Dubbed “The Google of Emotions”, Realeyes measures facial expressions and quantifies people’s emotional reactions through standard video devices, such as webcams and in-store cameras.

Realeyes analytics platform has been used by the world’s leading research firms including Nielsen, Ipsos and Toluna to improve ad campaigns for more than 30 brands near the top of the Fortune 500.

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