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Tom Fitzgibbons

Making online lingerie shopping much more intimate and stress-free

Making online lingerie shopping much more intimate and stress-free

by on October 22, 2018

NEW.... figleaves.com is making online lingerie shopping much more intimate and stress-free with personalised customer experiences.

The ecommerce brand is partnering with RichRelevance, the global leader in omnichannel personalisation, to recommend seasonal products for customers selected from thousands of options available on the website.  [more…]

Figleaves prepares to replatform on to a responsive website

Figleaves prepares to replatform on to a responsive website

by on July 23, 2016

Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.

Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.

[more…]