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Samsung Smart TV to host ultimate cinema experience with state-of-the-art screenings across UK

by on June 6, 2013

Samsung Electronics UK today announces a new partnership with open air cinema producers The Nomad Cinema, Rooftop Filmclub and Luna, to host a series of film screenings across the country this summer. Presented on a giant screen with an immersive atmosphere that brings the stories to life, a variety of films will be showcased during the three month programme including classics such as Top Gun and Stand By Me as well as modern day blockbusters including Les Misérables.

The partnership will be supported by an integrated campaign that includes experiential, digital, print and PR. Nearly 120,000 people are expected to attend the events spanning from the Coram Secret Garden in Bloomsbury to Ascot Racecourse and Leeds Castle.


Tony Scott’s TV commercials (videos)

by on August 25, 2012

For the late Sixties Hollywood Britpack – Ridley Scott, Alan Parker, Hugh Hudson, Adrian Lyne, David Puttnam – commercials production was the school where they learned the film-making art.

Tony, Ridley’s younger brother by 7 years, was no exception. Initially, having graduated from the Royal College of Art, he hankered after the austere, attic-lit life of the painter. But materialism – and maybe common sense – got the better of him. In 1967, Ridley lured him into joining his nascent production company RSA (Ridley Scott Associates) with the promise of a Ferrari.

It is invidious making a selection from the hundreds of high-grade TV commercials that followed during what the younger Scott later described as a generation of “girls, jeans, rock and roll – a wild period in advertising; … a blast.” But here, all the same, are a few milestones: [more…]

3 simple storytelling methods that can do your selling for you

by on March 11, 2012

Ben Settle writes...Sometimes this gets me in trouble with the hardcore copywriters …

I believe a story can potentially carry the entire sale for your product,