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Total Media launches performance media agency, Running Total

Total Media launches performance media agency, Running Total

by on October 21, 2016

The behavioural planning agency, Total Media, has today announced the launch of Running Total, a new joint venture specialising in performance media planning and buying. The venture will be co-owned by Total Media, and John Marshall and Colin Reynolds, who become joint managing partners.

The agency has already secured its first client in the form of independent mobile provider, UNSHACKLED.com, with a multimillion UK launch.

[more…]

Havas Media International wins EMEA Vita Coco media account

Havas Media International wins EMEA Vita Coco media account

by on February 17, 2016

Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA – the world’s bestselling coconut water.

The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare – who is the incumbent. [more…]