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Toyota

Movers and Groovers : Industry vet John Nardone joins Flashtalking as CEO

Flashtalking, @flashtalking the leading global independent ad server and ad tech company, today announced the appointment of John Nardone as CEO. Nardone joins the company during a period of significant growth, taking the helm to ensure continued momentum and Flashtalking’s

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Programmatic ad spending up across all channels; eCPM prices increase due to stiffer competition for inventory

Programmatic Advertising Grows Up: Marketers Tap Audience Data to Compete in Hot Industry Verticals, Channels and Emerging Markets The first four months of 2014 show dramatic changes in marketer spend and data-driven strategies in new markets and channels, according to

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The Mobile-First Perspective: A mobile ad ecosystem for all

Carrie Coffee, who is VP Sales at Mojiva, Inc writes …  Mobile Advertising is scaling. Some would say we are there. Most would say there are key limitations that are holding back budget, and therefore making it challenging to see the

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Flock / Automotive category integrated marketing insights & implications for marketing and procurement

Flock. — Automotive Category Integrated Marketing Insights & Implications for Marketing and Procurement From www.flock-associates.com – The Automotive category spent about $3.6billion on advertising in the US across the period April-June 2013. For a full marketing spend you could comfortably double

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Toyota drives away with the top prize in Ocean’s Art of Outdoor Digital Competition

Ocean Outdoor has announced the winners of its annual The Art of Outdoor Digital competition which celebrates pioneering agencies and brands that are pushing the creative boundaries of digital out of home advertising, showcasing their content on Ocean’s extensive digital

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Social media gaffes ” I shop at Waitrose because it makes me feel important and I absolutely detest being surrounded by poor people”

Paul Fennemore writes  ..  Why do social media continue to damage big brands? The social media gaffes continue : Two new examples Waitrose and Shell In February, Mcdonalds made what I thought was a massive social media gaffe with its #McDStories

Social media gaffes ” I shop at Waitrose because it makes me feel important and I absolutely detest being surrounded by poor people” Read More »