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How advertisers can mitigate SDK Spoofing, the newest mobile ad fraud threat

How advertisers can mitigate SDK Spoofing, the newest mobile ad fraud threat

by on January 26, 2018

by Andreas Naumann, Adjust Fraud Specialist

New year, new ways that fraudsters are trying to steal data and revenue from advertisers.

This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs occurring. This type of fraud evolved very quickly and dramatically during the course of 2017.

Fraudsters utilize a real device without the device’s user actually installing an app. SDK spoofing, also known as replay attacks, is now harder to spot than fake installs generated in emulation or install farms, as the devices used in this scheme are real and therefore normally active and spread out. [more…]

There is still time to be part of the Mobile Retail Summit / Shelley Dowsett

by on March 9, 2013

Shelley Dowsett writes ... Time is running out to be part of the Mobile Retail Summit.

The summit takes place in less than seven weeks, helping retailers at all stages of their mobile journey.

It is divided into four streams. On Device, Driving Footfall and In Store look at the part mobile can play in each of these scenarios, while the final session, The Future, looks at the future of mRetail.

[more…]

John Owen of Mobile Marketing Magazine talks about the various events and media they are producing

by on October 26, 2012

John writes .. On the 29 November the Effective Mobile Marketing Awards will be taking place at the London Film Museum. Global Brands and Agencies battle it out for the 19 awards. Seats are selling fast and we have a limited amount of sponsorship opportunities available. www.mobilemarketingmagazine.com/awards

[more…]

Appsnack,Tapjoy,Easy2 and Spoke Interactive take silver at Mobile Marketing Live

by on September 14, 2012

Mobile Marketing Live write  ..  Four more companies have signed up as Silver sponsors at Mobile Marketing Live , our two-day conference, exhibition and networking event, taking place at the Business Design Centre in London on 1-2 October 2012.

[more…]

Event News : Scanlife and JustAd take silver sponsorship at Mobile Marketing Live

by on July 26, 2012

Scanlife and JustAd are the latest companies to take

Silver Sponsorship at Mobile Marketing Live,

the  new two-day exhibition, conference,

networking and training event for

the mobile marketing industry.

[more…]

Latest : Google to speak at Mobile Marketing Live!

by on June 8, 2012

Mobile Marketing Live have just signed up Google to speak at Mobile Marketing Live!

They join Barclaycard, Dominos Pizza, Living Social, The Guardian, Shazam Entertainment and many more who are part of our exciting line up. For more info go to: http://www.mobilemarketingmagazine.co.uk/live/

[more…]

“Businesses need to understand exactly what ‘going mobile’ really entails,” says Mobile Marketing editor, David Murphy

by on June 7, 2012

Mobile Marketing Live, a new 2-day conference, exhibition, training and networking event for the global mobile marketing business, is now open for bookings. The event is organised by Mobile Marketing magazine, which has been reporting on the mobile marketing industry for the past six years.

http://www.mobilemarketingmagazine.com/live

[more…]

TradeMob, Fiksu and Celtra are the latest companies to sign up for Mobile Marketing Live

by on May 4, 2012

App marketing specialists TradeMob and Fiksu, and rich media mobile advertising firm Celtra are the latest companies to sign up for Mobile Marketing Live, the new two-day exhibition, conference, networking and training event for the mobile marketing industry, which takes place in London on 1-2 October. TradeMob has taken Gold Sponsorship, while Fiksu and Celtra have taken silver.

They join fellow Gold Sponsors, Textlocal, InMobi and Prinovis, and Silver Sponsors, Mojiva, Celtra and Fiksu. Adfonic and StrikeAd are also exhibiting at the event.   Visit the website [more…]