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5 ways emails can boost your marketing efforts

5 ways emails can boost your marketing efforts

by on January 25, 2019

There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.

Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.


38% of marketers are missing out on revenue via transactional emails

by on February 25, 2016

Research released today from leading European email provider, Mailjet has revealed that almost two fifths (38%) of senior marketers aren’t generating revenue from transactional emails.

The research coincides with the launch of a new feature within Mailjet’s Passport, an intuitive product that now enables marketing efforts and on-brand communication to be unified across all customer touchpoints: transactional as well as marketing emails. [more…]

What are transactional emails and why are they so important? : Cloud.IQ

by on January 7, 2014