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New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

by on May 17, 2016

TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.

Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:

  • BV Pradeep, VP Consumer & Market Insight,Unilever
  • Simon Walker, CEO, Kepak Convenience Foods
  • Helen Welch,Director of Customer Insights, Saga
  • Bill Scott, CEO, Droga5
  • Peter Cowie, CEO, The Oystercatchers
  • Carol Reay, Chairman, TransgressiveX

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Research : TX’s eXchange Awards – ‘A bit of pulling and pushing between the judges’

Research : TX’s eXchange Awards – ‘A bit of pulling and pushing between the judges’

by on May 4, 2016

Latest : More information is now available about meeting to eXchange views on the TX awards

'A bit of pulling and pushing between the judges' To remind you, these are the judges:

BV Pradeep, VP Consumer & Market Insight, Unilever

Simon Walker, CEO, Kepak Convenience Foods

Helen Welch, Director of Customer Insights, Saga

Bill Scott, CEO, Droga5

Peter Cowie, CEO, The Oystercatchers

Carol Reay, Chairman, TransgressiveX [more…]

Research : TX’s eXchange Awards celebrate the best marketing of brands

Research : TX’s eXchange Awards celebrate the best marketing of brands

by on April 27, 2016

The top award is for best Brand eXchange Power all across the Consumer Journey.

This is for the brand which, in the judges’ analysis, has the most positive series of propositional and activational interactions with consumers, at every point on the consumer journey.

The prize for the winning brand is a Brand eXchange Power survey, which underpins annual brand planning with forensic brand guidance.

The Awards take place on Thursday, 26th May, 2016


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[Research] … TransgressiveX offers Forensic Brand Guidance

by on April 16, 2016

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“We work fast, learn quickly, and move on to the best version of our work as soon as we can” / TransgressiveX’s Nadim Sadek

“We work fast, learn quickly, and move on to the best version of our work as soon as we can” / TransgressiveX’s Nadim Sadek

by on April 1, 2016


An exclusive Marketingblog interview with TransgressiveX’s Nadim Sadek

TransgressiveX (TX) is a brand measurement and optimisation agency, delivering forensic brand guidance. Based in Kensington, London, it operates globally with a number of blue chip clients.

The company was established in 2012 by one of the industry’s most senior leadership teams. It formed to bring the best DNA to a ‘blank-sheet re-design’ for a standard-setting, insight-based marketing guidance system, born from an interaction of global CEO, CMO, Heads of Insight and Research leaders.

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Check the TX March Newsletter / Coming soon exclusive interview with TransgressiveX’s Nadim Sadek

by on March 21, 2016

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