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AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

by on September 26, 2016

Main picture .. ShiftForward’s CEO, Paulo Cunha,

AudienceScience,  has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the coming days and weeks, so that they can confidently and accurately build their media plans ahead of time.

This bolsters AudienceScience’s mission to give global advertisers greater control and transparency across their automated digital advertising campaigns. [more…]

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

by on December 19, 2014

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.

Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months. [more…]

OBA / The Exchange Lab receive the EDAA Trust Seal from certification provider ABC

by on October 17, 2014

The Exchange Lab today has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme.

The Trust Seal demonstrates compliance and inspires trust in the market.

http://www.theexchangelab.com/ [more…]

Transparency and how to manage it / Andy Pearch, Director, MediaSense

by on March 5, 2014

The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.

At MediaSense, we address “the transparency issue” from a different perspective. While forensic accounting and legal counsel has a place in the debate, this will not change the direction the industry is heading in. [more…]

Digital Trading Standards Group launches UK Good Practice Principles to minimise the risk of advertising misplacement

by on December 17, 2013

Leading ad businesses have committed to the DTSG’s Good Practice Principles, covering a significant proportion of the UK display market

London, 17th December: The Digital Trading Standards Group (DTSG)* - a UK group comprising representatives of the entire digital display advertising market, including trade bodies the Association of Online Publishers (AOP), ISBA - the Voice of British Advertisers, the Institute of Practitioners in Advertising (IPA) and the Internet Advertising Bureau (IAB) UK - has launched UK good practice aimed at minimising the risk of display advertising misplacement. [more…]