transparency
Main picture .. ShiftForward’s CEO, Paulo Cunha,
AudienceScience, has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the coming days and weeks, so that they can confidently and accurately build their media plans ahead of time.
This bolsters AudienceScience’s mission to give global advertisers greater control and transparency across their automated digital advertising campaigns. [more…]
New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.
Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months. [more…]
The Exchange Lab today has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme.
The Trust Seal demonstrates compliance and inspires trust in the market.
The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.
At MediaSense, we address “the transparency issue” from a different perspective. While forensic accounting and legal counsel has a place in the debate, this will not change the direction the industry is heading in. [more…]
Leading ad businesses have committed to the DTSG’s Good Practice Principles, covering a significant proportion of the UK display market
London, 17th December: The Digital Trading Standards Group (DTSG)* - a UK group comprising representatives of the entire digital display advertising market, including trade bodies the Association of Online Publishers (AOP), ISBA - the Voice of British Advertisers, the Institute of Practitioners in Advertising (IPA) and the Internet Advertising Bureau (IAB) UK - has launched UK good practice aimed at minimising the risk of display advertising misplacement. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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