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by on February 23, 2014

For the worldwide pre-reveal of New Twingo, Renault and global social media agency We Are Social launched #UndressNewTwingo, a “strip-tweet” which unveiled Renault’s fresh take on its popular city-car to the press and to the general public.

We Are Social was tasked with creating a social media strategy that would take fresh, modern approach to the official pre-reveal of Renault’s popular city car.

The unconventional campaign, which played on the “spyshots” that usually appear when a new car launches, used disruptive social tactics, which enabled Twitter users to get involved with New Twingo’s big reveal.