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Research : Sharing economy – do consumers trust it?

Research : Sharing economy – do consumers trust it?

by on September 20, 2016

Almost half of people (47%) in the UK believe that sharing economy schemes benefit consumers, but 39% feel these aren’t as trustworthy as traditional outlets.

This is according to new research from global online reviews community Trustpilot which looks into consumer trust in the sharing economy.

The survey also finds that over a quarter (29%) of people have previously avoided using a sharing economy platform because of a lack of clarity on who would hold responsibility when something goes wrong. [more…]

Brands with active social presence ‘more human’, Trustpilot research reveals

Brands with active social presence ‘more human’, Trustpilot research reveals

by on July 27, 2016

Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform.

Over a quarter of respondents (29%) say brands that are active on social media are more “human”, meaning they appear more approachable and helpful by having real conversations with customers online. Additionally, 31% of people trust brands more when the company has conversations with people on social media, and 20% check a brand’s social media presence when they are thinking about making their first purchase with the company. [more…]

Research : Brand advocates and consumer trust: the secret to Mazuma Mobile’s success

by on June 7, 2015

Mikkel Drucker, VP Marketing, Trustpilot

Brand advocates and consumer trust: the secret to Mazuma Mobile’s success

The digital age has granted consumers more power than ever before, with many potential customers forming an opinion on a brand from social media or online reviews before even setting foot in a store or clicking the checkout button. [more…]

How businesses can integrate voice of customer into their marketing strategy

by on December 19, 2014

Just in from Nico Lutkins, Global Director of Enterprise Marketing and Customer Advocacy at Trustpilot

The customer voice has never been stronger. As a result, businesses have to become more customer-centric by dedicating time and resources to collecting and responding to customer feedback, using the insights uncovered to improve and evolve the customer experience.

It’s not just customer service departments that are looking to customer feedback for guidance; marketers and ecommerce professionals are using this data to help acquire new customers and drive change across their business. @Trustpilot This has led to a surge in ‘Voice of the Customer’ (VoC) programmes, in which businesses gather customer feedback from a wide range of sources before analysing it to capture actionable insights.Read more at the Trustpilot Blog.

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