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OBA / The Exchange Lab receive the EDAA Trust Seal from certification provider ABC

by on October 17, 2014

The Exchange Lab today has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme.

The Trust Seal demonstrates compliance and inspires trust in the market.

http://www.theexchangelab.com/ [more…]

The Exchange Lab – Launch of their new ad tech platform Proteus and their partnership with Turn

by on September 30, 2014

Two pieces of news from The Exchange Lab - the world’s largest programmatic digital media marketplace.  The news is related to the launch of their new ad tech platform Proteus and their partnership with Turn.

In addition, @exchangelab has also scored in the top three of the three sections  the annual IMIS survey measures.  (International Media Image Survey: measuring the media landscape from surveying 800 industry leaders globally) - transparency and accountability,  consumer insight and hot tech platforms.

In two of the sections they were in front of Google, LinkedIn and Facebook. 

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Shift to digital will push UK advertising to a record £20bn+ in 2015 / Comment by Tim Lefroy and Pierre Naggar

by on April 28, 2014

UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015, according to annual figures released by the Advertising Association and Warc

London, 28th April 2014: New UK advertising forecasts are predicting growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20bn for the first time in 2015. The forecast, from the latest Advertising Association/Warc Expenditure Report, reflects upbeat reports on the UK economy from both the IMF and the recent IPA Bellwether. Read the full release here. [more…]

Events : New look invite-only iMedia Summit, April 24 at BAFTA is reserved for the advertisers, agencies and media owners with the most clout

by on March 10, 2014

Dan Brain writes .. Conferences. You know the drill, right? You pay an hour or so of Wayne Rooney’s weekly salary to sit in a room of people talking in clichés and flogging their wares on stage or over a cup of insipid coffee in the lobby of a rubbish hotel?

Well that’s not the iMedia Summit experience. This year’s new look invite-only Summit on 24 April at BAFTA is reserved for the advertisers, agencies and media owners with the most clout.

Drawing on the success of the global iMedia format, the Summit provides a space for invited VIP’s to network informally, share ideas through round-table discussions or debate the big issues in the conference. It’s ‘Chatham House’ rules so discussion is open, frank and focused on collaborative learning (plus there’s no chance of getting stitched up in the press by saying something remotely controversial).

Click here to apply for a complimentary pass including the conference, dinner and all social activities.

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