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Karmarama launches TV campaign for ‘CBeebies Playtime Island’ app

Karmarama launches TV campaign for ‘CBeebies Playtime Island’ app

by on November 14, 2016

Karmarama has created a new TV campaign for the launch of CBeebies Playtime Island, an app that allows youngsters to interact and learn with a variety of their favourite characters from the channel.

The campaign, launching on 12th November, demonstrates how the app allows children to discover and explore new games with familiar faces from their favourite shows

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[Watch] “The home of Kerrygold is the wettest place in Ireland” – Karmarama is launching a new TV campaign

by on November 7, 2016

Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the Irish butter through to its unique golden taste.

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New Mountain Warehouse TVC by SWC Partnership

New Mountain Warehouse TVC by SWC Partnership

by on October 4, 2016

SWC Partnership, the strategically focused full service advertising agency has been appointed by Mountain Warehouse, the UK’s largest outdoor retailer, to create their first ever TV campaign.

Mountain Warehouse, which has 242 stores in the UK & overseas has thrived while rivals have come under pressure in the retail scene.

SWC Partnership was appointed because of their clear understanding of the retail market, the Mountain Warehouse business and their strategic insights into the brand. [more…]

Windsor Mint delighted as TV Campaign trebles sales

Windsor Mint delighted as TV Campaign trebles sales

by on August 3, 2016

Windsor Mint is delighted at the results of its first ever TV campaign put together by West Country based Mostly Media. The Queen Elizabeth II Birthday campaign ran in April, May and June showcasing Windsor Mint's commemorative strikes for the event. The campaign ran across ITV, SKY, Channel 4 and Turner channels using a mixture of 30 and 60 second commercials.

Acknowledged by Windsor Mint as its most successful TV campaign ever, the results speak for themselves with a £200k total spend seeing the lowest cost per order ever achieved through TV advertising and sales trebling what was predicted.

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New Guinness film ‘Sapeurs’ is superb. Gets a “dressing with class” award from theMarketingblog

by on January 14, 2014

‘La Societé des Ambianceurs et des Personnes Élégantes’ translates as ’The Society of Elegant Persons of the Congo’ and they earn every bit of it, as you’ll see from the ad itself. This new commercial forms part of Guinness's "Made of More" strategy, which aims to showcase ordinary people from around the world who are inspirational.

The Sapeurs featured in the ad live by a moral code, where style and attitude counts over occupation or wealth. The name is derived from the French slang for "dressing with class".

The TV campaign was created by London-based ad agency AMV BBDO. It will be supported by an online documentary on the Sapeurs that will be made available at Guinness.com. [more…]

A double helping of fun videos about running a high data bill while visiting abroad

by on July 21, 2013

Known for their truly absurd pricing, mobile phone roaming services have long attracted the ire of travellers and holidayers for their incredibly expensive fees. Thankfully, the costs of using a mobile phone overseas have decreased as a new law from the European Union dictates that roaming rates can’t exceed a certain level. Enjoy the video. The new limits will place a hard cap on the price that mobile phone networks are able to charge their customers for using their phone outside its home country.

We checked to see which of the operators would take the high ground on these changes - and one player certainly snapped up the opportunity with this campaign from Publicis Conseil/Marcel. Orange returns to form with French Louvre ad Nice one Claude. 

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