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57% of UK consumers would stop watching Netflix if commercials were introduced

57% of UK consumers would stop watching Netflix if commercials were introduced

by on January 18, 2019

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm,

AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.

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British TV isn’t the same as American productions. It’s different

by on August 3, 2018

Outside my dormitory room’s window in Exeter, lay a grassy hill with sheep grazing.

I was at a conference a few hours’ drive southwest of London and yet the pastoral scene reminded me of my boyhood home in western Pennsylvania.

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French TV company behind Versailles to invest in UK drama

by on May 15, 2017

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TV cop eats dinner before being called out to murder scene | NewsBiscuit

by on April 18, 2017

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Center Parcs unveils a new integrated campaign which launches on TV from 23rd December

Center Parcs unveils a new integrated campaign which launches on TV from 23rd December

by on December 22, 2016

Leading short break expert Center Parcs unveils a new TV advertisement as part of a broader marketing campaign celebrating the forest as an immersive playground.  The new 50-second TV commercial launches on 21st December on the company’s Facebook channel, before featuring on TV from 23rd December.

The integrated campaign, which includes cinema, digital and VoD activity, as well as social, PR and at each of its five UK villages, is timed around the travel industry’s peak booking season as families start to plan their family breaks, and will run until March 2017. [more…]

Sky and Warner Bros. Pictures launch LEGO Batman campaign

Sky and Warner Bros. Pictures launch LEGO Batman campaign

by on December 22, 2016

Celebrating the February 10th release of the big-screen animated adventure The LEGO Batman Movie, Sky and Warner Bros. Pictures have teamed up to create a brand new campaign to promote Sky’s new Broadband Tech Team.

The campaign features the Tech Team as animated LEGO Minifigures alongside the film’s star and iconic DC Super Hero, LEGO Batman himself. [more…]

Thomson launches ultimate campaign ahead of TUI rebrand

Thomson launches ultimate campaign ahead of TUI rebrand

by on December 19, 2016

Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its rebrand to TUI late 2017.

The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast idents, social and in-store. Entitled ‘Moments’, the campaign represents a shift from Thomson’s previous positioning based around the power of transformations a holiday can bring. Instead the new campaign focuses on those holiday moments that truly matter and stay in the memory forever, brought to you by Thomson. [more…]

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

by on December 14, 2016

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]

Research : Revealed: the bad spending habits leaving Brits skint

Research : Revealed: the bad spending habits leaving Brits skint

by on November 28, 2016

With Christmas just around the corner, a new survey reveals the bad spending habits leaving Brits in the red.

10,000 people in the UK were asked by finance specialist Solution Loans which reckless spending behaviour they were guilty of – and between spontaneous shopping sprees, mounting monthly bills and living beyond our limits, it looks like many of us may struggle to save for the big Christmas shop.

With Brits set to spend a record £42 billion this Christmas, the results of this survey have revealed the key obstacles standing in the way of our seasonal savings - with men having more trouble with monthly bills, while money management issues are leaving women of the UK hard up.

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Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth / Five by Five

Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth / Five by Five

by on November 25, 2016

Research unveiled today has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans.

The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the UK, US and Australia. [more…]