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Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth / Five by Five

Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth / Five by Five

by on November 25, 2016

Research unveiled today has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans.

The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the UK, US and Australia. [more…]

Karmarama launches TV campaign for ‘CBeebies Playtime Island’ app

Karmarama launches TV campaign for ‘CBeebies Playtime Island’ app

by on November 14, 2016

Karmarama has created a new TV campaign for the launch of CBeebies Playtime Island, an app that allows youngsters to interact and learn with a variety of their favourite characters from the channel.

The campaign, launching on 12th November, demonstrates how the app allows children to discover and explore new games with familiar faces from their favourite shows [more…]

Idris Elba rides a motorbike and takes a dip in a hot tub in new Sky campaign for Sky Store

Idris Elba rides a motorbike and takes a dip in a hot tub in new Sky campaign for Sky Store

by on November 11, 2016

Sky’s new TV commercial for Sky Store shows Idris Elba in a range of ostentatiously glamorous situations, including in a hot tub filled with tablet [more…]

[Watch] DFS partners with Aardman for animated Christmas campaign

[Watch] DFS partners with Aardman for animated Christmas campaign

by on November 9, 2016

DFS, the UK’s biggest sofa manufacturer and retailer, has partnered with Oscar-winning studio Aardman to create a multichannel advertising campaign that heroes its talented team of craftsmen and women.

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New campaign for Hammerson by Isobel

New campaign for Hammerson by Isobel

by on November 1, 2016

Today, retail property developer Hammerson announces the launch of the first of its series of new TV adverts.

Part of the new wider integrated brand campaign ‘Where More Happens’, the spots have been designed to illustrate that Hammerson’s shopping centres are a destination for more than just shopping and eating. [more…]

Total Media launches performance media agency, Running Total

Total Media launches performance media agency, Running Total

by on October 21, 2016

The behavioural planning agency, Total Media, has today announced the launch of Running Total, a new joint venture specialising in performance media planning and buying. The venture will be co-owned by Total Media, and John Marshall and Colin Reynolds, who become joint managing partners.

The agency has already secured its first client in the form of independent mobile provider, UNSHACKLED.com, with a multimillion UK launch.

[more…]

“The world’s first Facebook Live escape room concept”

by on October 7, 2016

UKTV Channel Alibi are launching the world’s first Facebook Live escape room concept, where members of the public will be virtually transported into a modern murder mystery and will be able to debate, argue, and ultimately decide on the fate of the main character.

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[Watch] Nespresso and Clooney ‘wouldn’t change a thing’ in latest advertising campaign

[Watch] Nespresso and Clooney ‘wouldn’t change a thing’ in latest advertising campaign

by on October 3, 2016

It has been over ten years since George Clooney first partnered with Nespresso, and today sees the release of their latest collaboration, the most eventful and humorous campaign to date, Change Nothing.

Debuting on 25th September 2016 at www.nespresso.com/whatelse, the light-hearted campaign sees George embark on a rough night as he looks to protect his precious coffee. Starting in the stylish Nespresso boutique on London’s Regent Street, George’s adventure begins as he strikes up conversation with an attractive female over a cup of Nespresso coffee. Sadly for him, she is the wife of the ‘boss’.

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RBH launch #ownthenight tv campaign for Resorts World Birmingham

RBH launch #ownthenight tv campaign for Resorts World Birmingham

by on October 3, 2016

RBH Creative Communications Agency has developed a new night-time campaign for Resorts World Birmingham to promote their unique evening offer https://vimeo.com/184692500

The campaign showcases the Resort’s 18 bars and restaurants and Genting International Casino, and uses #OWNTHENIGHT to encourage audiences to create their own night out at Resorts World Birmingham. The campaign will launch on Monday across an extensive range of media including digital ads, TV and Video on Demand (VOD) on Sky AdSmart, All 4 and ITV. [more…]

What time of the day should you buy your new TV? / Tamebay

by on September 30, 2016

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