Get in Touch

TV

Co-op launches new “Food The Co-op Way” campaign

by on September 30, 2016

Co-op has launched a new campaign celebrating food and highlighting the fact that ingredients in Co-op products are carefully and ethically sourced. The campaign, by [more…]

[Watch] Leo Burnett unveils latest TV spot for McDonald’s Chicken Legend

[Watch] Leo Burnett unveils latest TV spot for McDonald’s Chicken Legend

by on September 1, 2016

McDonald’s is launching a new TV spot for the Chicken Legend range.

[more…]

Greg Rutherford,Tameka Empson and Lesley Joseph join Strictly Come Dancing

by on August 23, 2016

[more…]

Noel Edmonds gets a string of new shows… and earns £10million

by on August 21, 2016

Channel 4 to make him the richest daytime TV host in Britain despite axing Deal Or No Deal

  • The last episode of the biggest spending game show will air in Autumn
  • Channel 4 say Noel Edmonds is working on a range of new programmes
  • A Deal or No Deal Tour will hope to 'reach new audiences'

[more…]

Impulse launches new campaign with YouTube star Leanne Lim-Walker

Impulse launches new campaign with YouTube star Leanne Lim-Walker

by on August 16, 2016

Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand personality perfectly. The film brings the brand’s “Live Life on Impulse” proposition to life.

Impulse challenged the fashionista to a ‘Week of Why Not’, which sees her take on a series of challenges over the course of 7 days. Each one designed to help her discover new experiences and embrace spontaneity, from meringue making and learning to skateboard to trying her hand at playing the ukulele.

[more…]

DFS celebrates Adam Peaty’s Gold Medal with digital OOH message

DFS celebrates Adam Peaty’s Gold Medal with digital OOH message

by on August 9, 2016

Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The campaign heroes their three Team GB amabassadors – one of whom is swimmer Adam Peaty, who won Team GB’s first medal by winning Gold for the 100m Breaststroke, smashing his own world record and ending GB’s 28-year wait for a men’s Olympic swimming title.

Krow, the agency behind DFS’ ‘Great Brits’ campaign ran a series of tactical digital OOH ads around Adam’s final over the weekend - as he is the first of DFS Team GB Ambassadors to compete (the others are cyclist, Laura Trott and gymnast, Max Whitlock). Good luck messages ran on digital OOH on Sunday afternoon (August 7th) and evening ahead of this morning’s 3am final. ‘Well done’ digital OOH posters are running today. [more…]

Northerners become legends and heroes in train company Northern’s new ad campaign

Northerners become legends and heroes in train company Northern’s new ad campaign

by on August 4, 2016

Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.

The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.

[more…]

New TV : Naked Attraction trumps them all in the controversy stakes

by on July 26, 2016

The market is becoming over-saturated with dating shows, but Naked Attraction trumps them all in the controversy stakes.

Channel 4’s brand new programme sees contestants strip off before they head out on a date together, with singletons choosing partners based solely on how they look in the nude.

Host Anna Richardson explains that the concept of the show is that it ‘starts where most dates end’.

“Evolutionary scientists say that back in the day we would have picked someone based on primal instinct,” she said. “So that’s what we’re trying in the 21st Century.

[more…]

The Specialist Works is safe bet for Mr Green

The Specialist Works is safe bet for Mr Green

by on July 4, 2016

Award-winning online gaming company Mr Green has appointed media agency The Specialist Works (TSW) to handle its media planning The agency won the business from the incumbent Carat after a competitive four-way pitch.

The Specialist Works have been tasked with delivering a comprehensive media strategy and specialist implementation to drive customer acquisition and engagement for the gaming brand. The first TV campaign, which breaks on 1st July, is supported by The Specialist Works’ pioneering TV for Apps system, a state-of-the-art app download attribution method that can monitor second-by-second downloads, driven by the TV ad. [more…]

New research reveals Euro 2016 social video trends of TV advertisers

New research reveals Euro 2016 social video trends of TV advertisers

by on June 28, 2016

Simon Bibby at Burst Insights writes ....

It contains findings on the TV advertising approaches taken by brands. You can find analysis and commentary on our latest blog post,  http://bit.ly/294vth5

[more…]