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New £7.5 million 360⁰ campaign drives consumer interest in Smart TV / Samsung

by on May 23, 2012

Samsung Electronics Co. UK Ltd,  has revealed its new marketing campaign for its 2012 range of Smart TVs. The £7.5 million campaign, which includes TV, Print, PR and Digital, builds on the success of last year’s hugely successful Smart TV campaign that supported Samsung’s most awarded TV range[1] and number one market position for TV overall.