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Twitter : Brit Awards, Eurovision and Leaders’ Debate most Tweeted about programmes, Kantar Media reveals

Twitter : Brit Awards, Eurovision and Leaders’ Debate most Tweeted about programmes, Kantar Media reveals

by on December 11, 2015

New results released today by Kantar Media reveal that music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers since the Kantar Twitter TV Ratings launched in October 2014.

The results, taken from the first 12 months of the Kantar Twitter TV Ratings, show that a combination of music and a dose of healthy competition proved to be a powerful mix for the UK’s Twitter users.

The Brit Awards 2015 was the broadcast that resulted in the greatest number of Tweets, with viewers posting more than 2 million Tweets about the programme to a Unique Audience of 3,318,281, with Madonna’s fall off stage triggering a peak in activity on the platform. [more…]