Get in Touch

tweets

Why big data is a huge challenge for telcos / Dominic O’Connor, Client Director, Acxiom

by on August 16, 2013

By Dominic O’Connor, Client Director, Acxiom

The proliferation of media channels and rapid increase in devices which can access them have changed consumer behaviour radically.

A potentially valuable by-product of this is the huge volume of data which is now available to marketers. Against this backdrop, telcos could justifiably claim to be at the leading edge of the big data gold rush – if only they knew how to handle all the information.

[more…]

“Every event is going to be broadcast live, streamed to the internet and a lot of that is going to end up being shared with friends” / Red Rocket Media

by on July 26, 2012

Ashley Curtis writes ...  Likes, tweets, pins and shares are set to be game changers when it comes to the London Olympics 2012 as more people than ever will interact online during the event.

Olympians and athletics officials are commenting online in real time on social media pages, giving fans a previously unseen look into the way the Games is run and how participants train themselves up for the biggest stage in the world, reports AFP.

Red Rocket Media [more…]

“OMG Just Seen This On Channel 4 WOW!! Love It”

by on March 1, 2012

The Guardian has launched a major TV ad campaign.  Find out more about the three little pigs.

[more…]