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Three simple steps to long term CRM success  .. Nick McConnell, Commercial Director at TwentyCi

Three simple steps to long term CRM success .. Nick McConnell, Commercial Director at TwentyCi

by on September 13, 2017

By Nick McConnell, Commercial Director at TwentyCi

 The flow of consumer data is expanding and the cost of CRM technology is dropping. Add to that the escalation in platforms to reach people – from mobile, social media and apps such as Snapchat to more unexpected places like screens in driverless cars – and you can see why brands are excited at the opportunities for engaging more and more with consumers through CRM.  Or are they?

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Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

by on February 8, 2017

Latest : TwentyCi, the fast-growing data science and insight business, specialising in customer engagement through life event contextual marketing, has appointed Colin Bradshaw to the new position of Chief Customer Officer (CCO).

His role has been created to add an additional level of support at a senior level as the company continues to expand.  Bradshaw will be responsible for managing growth and investment in the company’s client management and sales activities across all sectors, products and channels.

Currently working as CEO of IBG World, a disruptive business in the data, analytics and digital tech space, Bradshaw’s previous positions include c-suite roles as managing director of media agency, RAPP, and head of data strategy as well as numerous other senior marketing roles for Royal Mail. [more…]

TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

by on January 23, 2017

With a purchasing power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a move.

Life event marketing company TwentyCi is today launching its digital and programmatic division, TwentyCi Digital, which will enable advertisers and their agencies to reach known homemovers through programmatic advertising at the appropriate time for their product - as well as through other digital channels including social media, PPC and TV. [more…]