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UK digital marketing

Reasons why digital marketing is essential for emerging businesses

Reasons why digital marketing is essential for emerging businesses

by on August 21, 2019

It wasn’t too long ago that you would’ve had to invest a lot of money in TV ads and billboards to promote your brand.

Businesses would spend fortunes to get a few minutes on TV or plaster their logo all over highways. With the advent of the internet, things changed.

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4 ways to improve your digital marketing strategy

4 ways to improve your digital marketing strategy

by on January 31, 2019

Is your digital marketing strategy unable to reach as many potential customers as you would like?

If you are struggling to communicate with your target audience online, these helpful tips will help you to improve your digital marketing strategy and help your website to get as much traffic as you would like it to.

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Events : Understand what programmatic buying means for your brand at ad:tech London 11 -12 September

by on August 3, 2013

Why attend ad: tech London in September

ad:tech London is where the UK digital marketing and media community meet each year to source suppliers, network with the industry, benchmark their digital strategies and understand latest trends and technologies. Register Here.

The current climate brings with it challenges as the industry shifts and traditional job roles change. Budget pressures mean ROI and attribution are key, whilst the changing way that digital media is being bought and sold continues to disrupt the industry from publisher, through the agencies to the brands. Social media is core to most organisations’ digital strategy but establishing value is still a challenge. With Video and Mobile now very much part of any progressive organisation’s digital strategy and true multichannel campaigns commonplace, understanding how to beat the competition and push ahead of the pack remains critical. [more…]