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Advertisers spent over £800m in 2012 on Online Performance Marketing activities

by on January 22, 2013

UK’s first ever study on the Online Performance Marketing industry / PwC

UK businesses spent £814 million on affiliate marketing and lead generation activities in 2012 which generated £9 billion in sales, according to the UK’s first ever study on the Online Performance Marketing industry – conducted by PwC on behalf of the Internet Advertising Bureau UK (IAB). [more…]