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UK marketers

Poor web performance damages 68 per cent of customer relationships

by on April 11, 2017

New research by digital agency hosting specialist Wirehive has found more than two thirds (68 per cent) of UK consumers feel their opinion of a brand would be negatively affected by website downtime – the period when a website crashes, stopping people from logging on.

The survey of 1,000 UK consumers revealed the inconvenience of bad web hosting will put people off buying from brands in the long-term, as 57 per cent felt they would avoid buying from a brand because of downtime. It also found negative experiences online are common, with 45 per cent reporting they had been shut out of a website they were visiting with the aim to buy something in the week before they were polled. Over half of consumers (55 per cent) reported difficulty in reaching a site to check a product or service out.

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Research : Modern marketers spend up to 80% of their time analysing data

by on September 28, 2016

Marketers spend up to 80% of their time analysing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn.

The report, which incorporates research from over 200 UK and US marketers, reveals the attitudes and challenges faced in today’s data-centric marketing landscape. Amongst the key findings, the report revealed that 99.5% of marketers are now attempting to analyse their customer data, yet nearly 1 in 5 do not have the appropriate in-house tools needed to undertake this task fully. [more…]

2016 is the Year of ‘New Career Resolutions’ for UK Marketers

2016 is the Year of ‘New Career Resolutions’ for UK Marketers

by on January 8, 2016

Employers must look at ways to maintain productivity while reducing over-working in 2016

A survey released today by Workfront, the leading provider of cloud-based enterprise work management solutions, has revealed that over half (58%) of marketing professionals’ New Year’s resolutions were based around work – a figure far higher than that of general office workers (35%). But are marketers more dedicated workers or simply more over-worked?

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Good news time – UK marketers poised for boom in spending

by on January 16, 2014

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Research : Two-thirds of UK marketers believe the use of video cards will increase over next year

by on July 11, 2013

11th July, 2013 – Video marketing technology company Vidioh! recently conducted a survey of UK marketers asking their opinion on video cards.

Almost two thirds (61%) of marketers believe that the use of video cards in marketing will increase over the next 12 months. Just 8% believe it will decrease with the remaining third (31%) believing it will remain the same. www.vidioh.co.uk

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by on July 10, 2013

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A vital question for UK marketers – Be honest, how happy are you with your social media efforts?

by on September 26, 2012

"How does it look for one of the biggest agencies in the world who also happen to have a digital/social media division, to have only 500 people following them on Twitter or a couple of hundred Facebook fans? Wouldn’t exactly fill me with confidence…"

Mike Morgan, Founder and Director of High Profile Enterprises

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85% of the UK marketers do not have a lead nurturing programme in place

by on June 21, 2012

Three-quarters of marketers do not have a lead scoring system in place to help the most qualified leads get passed to the sales team in a prioritised manner, research from Eloqua has found. [more…]

Happy with your marketing (including social media) so far this year?

by on April 7, 2012

  • Where are the eyeballs of your customers today – and how can you get in front of them?

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