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Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

by on August 2, 2016

Mobile shoppers drive changing trends in retail purchases

Research released today by Hitwise, a division of Connexity, reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours.

The Hitwise research, based on the online activity of 3 million UK shoppers, found 77% of online searches that focus on price match and 84% of online searches that focus on reviews, begin on a mobile device. This compares to an average 62% of all retail searches that are initiated on a mobile device. These findings show savvy Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase. [more…]

Black Friday: UK shoppers set to miss out on 3-billion-points earning opportunity

by on November 25, 2015

Consumers look at more than price this Black Friday as loyalty and rewards rank highly among motivations for online shoppers

According to a new UK study of more than 1,000 online shoppers, ‘brand loyalty’ (49%) and ‘reward points on offer’ (33%) are high on the list of motivations for shoppers to press the buy button on Black Friday, behind the best deals on offer (68%).

The research suggests companies need to be thinking beyond price in order to differentiate themselves from competitors and get the most out of the biggest online shopping event of 2015.­­­

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Cashback websites research : UK shoppers spent £16.5billion through ‘deal’ websites in 2014

by on May 4, 2015

In UK, online sales through price comparison websites drove about 10% of all ecommerce retail sales, according to recent statistics.

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DataCash enables cashback payments via Shopitize mobile app

by on August 20, 2013

Global payment services provider DataCash, member of the MasterCard group, has partnered with mobile marketing platform Shopitize to enable cashback payments for UK shoppers using the Shopitize App. Available on Android and iPhone, the Shopitize mobile app enables shoppers to earn cash rewards on top brands across major UK supermarkets.

Download the Shopitize Apps Shopitize’s Android app can be downloaded at:  http://j.mp/ShopitizeGP Shopitize’s iPhone app can be downloaded at: http://j.mp/ShopitizeiOS

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Judge rules Chobani misled UK shoppers into thinking yoghurt was made in Greece

by on March 28, 2013

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New research : Nine out of ten people will leave a shop with their money unspent if the service is not good enough

by on March 5, 2012

Britain’s struggling retailers are driving shoppers from the high street with poor customer service.

In a poll of more than 5,000 UK shoppers, researchers found nine out of ten people will leave a shop with their money unspent if the service is not good enough.

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