TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

UK

What have M&S, Ocado, Fat Face, Dressipi, Play.com, Argos, New Look, Ernst & Young got in common?

The 2013 Internet Retailing conference takes its theme as The New Basics: what’s expected to be able to compete in today’s always-on retail environment.

What have M&S, Ocado, Fat Face, Dressipi, Play.com, Argos, New Look, Ernst & Young got in common? Read More »

Lufthansa has signed an exclusive deal with Tradedoubler to double its affiliate marketing programme

Although air travel passenger demand grew by 5.3 per cent in 2012, according to figures from the International Air Transport Association, the travel industry is becoming more and more competitive. Companies are having to be more targeted with their communications

Lufthansa has signed an exclusive deal with Tradedoubler to double its affiliate marketing programme Read More »

Research : In web-space, can you hear your customers scream?

Here are the findings from the global LivePerson report on online consumer behaviour. The report looks at the importance of online service and how retailers can better engage with consumers. A few stats: 71% of global online consumers expect to

Research : In web-space, can you hear your customers scream? Read More »