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Shaken & Stirred - Influential Brand Profiling and Positioning

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UKOM

Women driving mobile internet time

Lead Article, News you can use, Nuggets, Research, Rock 'n Roll / By admin

Women are more likely than men to use the internet on their mobile phones according to a new report released by UKOM, the body responsible for online audience measurement, based on comScore cross-platform online data.

Women driving mobile internet time Read More »

IAB/PwC Research : Tablet ownership up 63pc as digital ad spend hits record 6.3bn

Apps, Apps & Software, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Research, Tech, Twitter / By admin

Total UK digital ad spend up 15% year-on-year to £6.3bn in 2013 Mobile ad spend doubles to break £1bn mark; accounts for £1 in £6 of digital advertising Tablet-dedicated ad spend up 400% 6 in 10 tablet owners say it’s

IAB/PwC Research : Tablet ownership up 63pc as digital ad spend hits record 6.3bn Read More »

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