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Europe’s first vertical video mobile ad premieres for the Desperados beer campaign

Europe’s first vertical video mobile ad premieres for the Desperados beer campaign

by on July 8, 2016

As part of the Brau Union brewery group’s “Desperados” campaign, a vertical video has for the first time been used in mobile advertising. Developed by YOC (yoc.com) , the understitial vertical video ad is a mobile advertising format enabling the full screen display of moving image content in portrait format.

The ad, which celebrated its premiere in April, has been included in the "Desperados #espassiert" marketing campaign created by Brau Union and Performics.

[more…]

YOC releases “2015 Mobile Ad Formats Trend Report”

by on November 19, 2015

YOC a leading provider of data-driven mobile advertising solutions in Europe, has released its findings on buying trends in the mobile advertising market.

The report, which has been compiled from the data provided by YOC’s European partner network, has confirmed that user-oriented formats are gaining significant ground on large-scale ads.

https://group.yoc.com/en/ [more…]