TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Facebook Twitter
Main Menu

Undertone

Undertone launches industry’s first responsive ad format – ScreenShift

Apps, Digital Marketing, Ecommerce, Email Marketing, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, QR Codes, Search Marketing, Twitter / By

Undertone, a leader in digital advertising solutions for brands, today launches ScreenShift™ – a scalable high impact digital ad format that can be delivered seamlessly across web environments on smartphone, tablet and desktop. ScreenShift is the industry’s first high impact …

Undertone launches industry’s first responsive ad format – ScreenShift Read More »

‘Nielsen Online Brand Effect’ US users have generated an average 30% higher brand lift

Lead story, Research, Retail News, Social Media, Websites / By

Today sees the UK launch of Nielsen’s Online Brand Effect – which enables advertisers to see the effect of their online campaigns on classic ‘brand lift’ metrics in real time: “Measuring an ad’s impact once the campaign is over is too …

‘Nielsen Online Brand Effect’ US users have generated an average 30% higher brand lift Read More »