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UNIQLO announces global flagship store relaunch campaign

UNIQLO announces global flagship store relaunch campaign

by on March 10, 2016

Uniqlo "this way to utopia" by Faster Horses

UNIQLO today unveiled its relaunch campaign for their flagship store as well as their ambition for the store to become a cultural hub on Oxford Street through partnerships with the Tate Modern and NTS Radio as well as a series of exclusive events. [more…]

Uniqlo hands UK media account to ZenithOptimedia

by on June 22, 2015

ZenithOptimedia has been appointed by Uniqlo as its media agency in the UK following a competitive pitch.

ZenithOptimedia has achieved a rare feat in prising business out of the7stars, picking up Uniqlo after a competitive pitch. The review for the Japanese casual clothing brand was led by Ben Cook, its brand marketing manager. [more…]

Lisa Reiner of Omnicom-owned Beanstalk, talking about trends she saw at Brand Licensing Europe and the implications for marketers

by on October 25, 2013

Lisa Reiner, Managing Director of Beanstalk Europe and Asia Pacific writes ...

Brand Licensing Europe (BLE) is a pan-European conference that draws together retailers, licensees, manufacturers, and sales professionals. In 2012, there were over 6,800 attendees from 73 countries. This year, over 280 exhibitors displayed more than 2,200 brands.

As a long-time exhibitor at the show, we noticed five prominent trends this year: the explosive growth of digital properties; the expansion of food licensing; the emergence of 'boomerang licensing'; the battle for store space; and the continued importance of the younger generation.

For more information, visit www.beanstalk.com [more…]

‘Fresh news’ about – Michael Laurie, Ellie Edwards-Scott, SKYCIG, Steve Pereira, QUISMA, Jaywing, Crimestoppers

by on April 15, 2013

SKYCIG, a major distributor of e-cigarettes in the UK, are proud to announce that they are now members of the Electronic Cigarette Industry Trade Association (ECITA), the leading regulatory body for electronic cigarettes in Europe – The move is considered crucial to help aid progression and encourage industry growth, particularly as the issue over the regulation of e-cigarettes, and the industry as a whole, intensifies.

Proposals to make alterations to the EU Tobacco Products Directive – which would include a variety of restrictions on the sale of electronic cigarettes – have been widely opposed by ECITA. The body acts as the industry voice, ensuring quality standards and fairness for the industry are met and acknowledged. [more…]

Kiosked announces a partnership with Getty Images to monetise online images by turning them into virtual ‘storefronts’

by on January 9, 2013

Kiosked, the leading platform for visual and social commerce today announces that it will bring a new solution that enables publishers, for the first time, to automatically monetise all their online visual content, images and videos, by turning it into dynamic storefronts.

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Fantastic example of a UK Twitter hashtag competition

by on October 29, 2012

The premise behind Uniqlo's hashtag campaign was based around the idea that for every mention of the #luckycounter hashtag the price of a selection of their merchandise would become £0.01 cheaper.

uniqlo lucky counter twitter competition

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futurefashion at Westfield

by on March 8, 2012

Where Shopping Meets the Digital World - Fashion @ Your Fingertips

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