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[Watch] .. Beko kicks off partnership as ‘official partner of play’ to FC Barcelona

[Watch] .. Beko kicks off partnership as ‘official partner of play’ to FC Barcelona

by on March 31, 2016

Beko has launched a new long-term communications platform that will position the brand as the ‘Official partner of the everyday’.

The Official partner of the everyday will establish Beko as a truly consumer centric brand that supports real peoples’ needs every single day, whilst celebrating the kitchen as the heart of the home for modern families.


Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.


Magnetic launches with a new microsite and a study called ‘The Rules of Attraction’

by on March 19, 2015

Magnetic launches with a new microsite

Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers.

It is supporting the launch with a new study called ‘The Rules of Attraction’, conducted for Magnetic by Crowd DNA, which offers new evidence that magazine media is benefiting from dynamic developments in the media landscape, which increased opportunities to engage with consumers.


Movers and Groovers : Neil Miller joins POSSIBLE as UK CEO

by on February 13, 2015

POSSIBLE appoints Neil Miller as UK CEO, one of the UK's digital agency founding fathers

Digital agency @POSSIBLE today announced the appointment of Neil Miller as UK CEO.  Miller will be responsible for driving strategic UK growth and managing all operations in London.


“A great read for those that don’t go into a Wetherspoon pub, because it is a Wetherspoon pub” #Fools

by on December 17, 2014


Movers and Groovers : LIDA invests in new talent – hires experienced head of design and talent…

by on August 11, 2014


LIDA restructures creative department after major business wins

by on May 19, 2014

Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA.

The agency will now run retail marketing and aftersales for the iconic British car manufacturer.

It is the second Land Rover win for @lidalondon in less than ten months, after the agency was appointed to develop a class-leading customer engagement programme in 2013.

It comes at an exciting stage for Land Rover who announced earlier this month the upcoming launch of the new Discovery family of vehicles.


FMCG / Colman’s shepherd’s pie mix comes to the rescue

by on February 19, 2014

Colman's shepherd's pie mix comes to the rescue in this new campaign for the Unilever-owned brand from  adam&eveDDB London

It's narrated by a concerned father who's cooking a comforting-looking typical British dish of shepherd's pie for his daughter as she makes her way from a break up with her boyfriend (an event that the Dad was anticipating). In his reserved way, he's too reserved to say any of this out loud, but gives her a hug and the meal, while the tagline is "Meals that say it all."

The agency says the campaign "celebrates the truly British way of using comfort food to express the things that are difficult to say."

Watch the new ad here. [more…]

5 Gum relaunches / Billington Cartmell / Tom Van Schelven,David Howlett,Paul Gygi

by on May 14, 2013

Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. [more…]

SodaStream – ad banned and deemed inappropriate for UK audiences

by on November 23, 2012

Watch the video.

UK TV ad body Clearcast bans SodaStream ad knocking bottled fizzies – to protect who from what?

SodaStream was yesterday informed by Clearcast - the organisation that pre-approves UK TV advertising and is jointly funded by the UK’s major broadcasters - that its new global advertising campaign had been pulled from transmission and could not air in the UK market yesterday evening on ITV1.

This eleventh hour decision came ahead of the ad’s scheduled premiere during the ‘I’m a Celebrity’ break last night (Thursday 22nd November).  Despite already airing successfully in the United States, Sweden and Australia, it has been deemed inappropriate for UK audiences.