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LiveRamp announces acquisition of Arbor and Circulate

LiveRamp announces acquisition of Arbor and Circulate

by on November 18, 2016

  • Further extends lead in omnichannel identity resolution across online and mobile channelsDoubles network of publisher partners and accelerates expansion of IdentityLink platform

LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced that Acxiom has entered into definitive purchase agreements to acquire Arbor and Circulate, two companies at the forefront of helping publishers connect people-based data to the marketing ecosystem, for total cash consideration of approximately $140 million.

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eBay soon to sell branded packaging : Tamebay Blog

eBay soon to sell branded packaging : Tamebay Blog

by on April 11, 2016

eBay has announced that it will be launching its own range of branded packaging in the US.

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RetailMeNot Research : Brits are set to spend £1 million on mobile devices every 35 minutes throughout 2015

by on February 26, 2015

Brits are set to spend £14.95 billion via mobile devices in 2015, an increase of 77.8% on £8.41 billion in 2014, according to international research from RetailMeNot  @RetailMeNotInc which is due to be released tomorrow.

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Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences

by on October 10, 2012

Procter & Gamble’s flagship laundry brand undertakes new global marketing direction

Monday 15th October 2012 sees the launch of My Ariel, a brand new through-the-line marketing campaign from P&G laundry brand Ariel. The campaign hails a new direction for Ariel detergent and Ariel Stain Remover, marking a departure from the historic demo-led, proof of performance campaigns, to a focus of using storytelling to emotionally engage audiences. This approach recognises the shift in the modern consumer’s expectations of new brand campaigns. [more…]

New study from Cint / Individuals who carry out market research still in the dark about value of DIY tools

by on August 18, 2012

Groundbreaking study from Cint into market research habits across the world

Despite the growth of do-it-yourself (DIY) market research over the past decade, many individuals undertaking consumer research are still unaware of it, according to a survey carried out by Cint, a provider of solutions for accessing consumer opinion. The survey of 486 marketing professionals who regularly perform market research in the US, UK, Spain, Sweden and Germany was undertaken to understand current trends in the sector as well as awareness of available sampling techniques.

To find out more about Cint’s range of consumer insight solutions, please visit www.cint.com.

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Live Streaming from Farnborough International Air Show 2012

by on July 9, 2012

Videobuilder is producing this 4 day live broadcast with audio visual & IT rental specialists DB Systems. This exciting project encompasses multiple cameras, on site studio, military grade imaging systems from FLIR Systems, and never seen before air to air footage using a satellite downlink.

This is the most advanced streaming event ever put on by a UK magazine and we’re delighted to be part of it. The live action happens between 2.15 & 4pm (GMT) on Monday 9th July – Thursday 12th July

Videobuilder is now used by 200 magazines and exhibitions in UK, US, Australia, Poland & Canada. For more information on the Videobuilder video marketing service call +44 (0)845 0176 386 or email andrew@videobuilder.tv

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