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How to scale your user base quickly

How to scale your user base quickly

by on November 11, 2019

Scaling a user base requires great creative, systematic testing, and enough ad budget to run those tests. There is no way around it.

We’ve seen too many good products and apps fail because founders, CMOs, or UA managers didn’t want to invest in creative and creative testing. They wanted to scale their user base based on “the strength of the brand,” or on word of mouth, or on tactics like influencer marketing.

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What percentage of Pinterest users are women? / 26 very Pinteresting stats

by on February 20, 2014

26 very Pinteresting stats

The answer to the headline question is 80%. This infographic from DashBurst gives great insight into the user base, behavior patterns, and background of Pinterest, a wildly popular and primarily visual social network  Read ON

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