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New uSwitch advertising campaign introduces the Coach character to show that switching is simple / Brothers and Sisters

New uSwitch advertising campaign introduces the Coach character to show that switching is simple / Brothers and Sisters

by on January 2, 2017

New uSwitch advertising campaign introduces the Coach character to show that switching is simple

uSwitch, the price comparison and switching service, is launching a new advertising campaign to encourage more people to switch their energy and broadband supplier.

The brand is also unveiling a refreshed logo, identity, and brand slogan, ‘Switching made simple’, alongside the new advertising.The ‘Yes U Can’ campaign is the first from agency Brothers and Sisters since it won the uSwitch advertising account in November, following the acquisition of uSwitch by ZPG in 2015.

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Advertisers spent over £800m in 2012 on Online Performance Marketing activities

by on January 22, 2013

UK’s first ever study on the Online Performance Marketing industry / PwC

UK businesses spent £814 million on affiliate marketing and lead generation activities in 2012 which generated £9 billion in sales, according to the UK’s first ever study on the Online Performance Marketing industry – conducted by PwC on behalf of the Internet Advertising Bureau UK (IAB). [more…]