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A new promotion mechanic for brands : Valassis launches Cashback & Rewards™

A new promotion mechanic for brands : Valassis launches Cashback & Rewards™

by on May 1, 2018

Brands can directly reward shoppers, merchants and staff with a new payment solution, Cashback & Rewards™.

Cashback & Rewards from Valassis, the UK’s largest coupon and voucher services provider, is a new multi-channel promotional solution that facilitates direct payment between the brand and the promotion’s beneficiary, removing reliance on third parties to fulfil the promotion. 


Research from Valassis Limited reveals UK consumers embrace coupons, save £3.3 billion

by on June 2, 2016

By using coupons and vouchers, Savvy UK shoppers saved £3.3 billion over the last year, based on new consumer research released by Valassis Limited, the UK’s largest coupon and voucher services provider.

Overall, 86 percent of supermarket shoppers use coupons with 40 percent indicating increased use from the previous year. Perhaps surprisingly, 50 percent of full-time workers revealed increased coupon usage, 12 percentage points higher than the previous year.

The survey found that 45 percent of shoppers are looking for promotional offers more than a year ago, eight percentage points higher than the previous year’s response. Younger consumers are more likely to look for deals with 55 percent of 25 to 34 year olds looking for offers compared to 28 percent of those 65 and older. [more…]

Valassis Research : 9 out of 10 consumers use coupons. Make sure your brand is included

by on August 5, 2015

UK consumers save £3.2 billion a year as coupon usage climbs to 99 per cent of supermarket shoppers

  • Consumers save more than £3.2 billion a year by using coupons and vouchers
  • 99 per cent of supermarket shoppers use coupons, with almost half using them ‘Always/Very Often’
  • 37 per cent more coupons were redeemed versus one year ago
  • 18 per cent of consumers feel better off than last year
  • Please complete to receive the 2K15 Valassis Coupon Intelligence Report.


Research : “Consumers have grown accustomed to discounts, with coupon usage now forming an integral part of the shopping trip” / Charles D’Oyly, Valassis

by on July 1, 2014

In the battle for consumer spend, discounts win

  • 84 per cent of supermarket shoppers use coupons
  • Consumers saving £3 billion a year through coupons
  • Coupons are used widely across all demographics.
  • Rise of the discounter – 30% of all shoppers are frequenting these stores more than a year ago.

Shoppers’ savings are increasing with over a third of consumers saving at least £5 a month by using coupons – up 10 per cent on 2013 figures according to coupon experts Valassis Ltd. This adds up to benefits of around £3 billion a year for coupon hungry consumers.

For insights on intelligent media delivery, visit and follow @valassis on Twitter.

Other Valassis articles in theMarketingblog


Valassis Research : “82% deal hungry customers are planning on using a promotional offer”

by on December 18, 2013

From the research ... "When it comes to choosing where to carry out the seasonal shop, many consumers will be opting for supermarkets that aren’t their regular store."

Retailers can expect some festive cheer this year as shoppers appear poised for a bumper festive food shop, with a survey revealing a considerable boost in consumer spending confidence.

More than three quarters of shoppers (78 per cent) declare they have no concerns about their seasonal grocery spending, according to the survey by UK coupon experts Valassis. [more…]

“An innovative redemption solution” / CheckoutSmart and Valassis

by on November 16, 2013

CheckoutSmart and Valassis team up for digital and online

Valassis has partnered with CheckoutSmart, the UK’s leading platform for digital grocery rewards, enabling digital coupons to be redeemed securely by shoppers against their grocery purchases, whether in-store or online. [more…]

Learn how to run an effective coupon campaign at Valassis masterclass

by on August 14, 2013

Marketers and brand managers can learn best practice coupon campaign techniques at a masterclass taking place on 19 September 2013 from 9.30am to 2.00pm at The Grow Room, The Studio in Manchester.For more details please contact Leena Tailor, 01536 445251,


UK consumers save £2.3billion a year using coupons / Charles D’Oyly, managing director of Valassis

by on May 24, 2013

Consumers turn to coupons to battle the rising cost of living and price of food

The growing consumer appetite for redeeming money-off coupons has increased dramatically with a vast 90 per cent of UK consumers now stating that they use coupons.


Nuggets : Holland & Barrett, Microsoft, Primesight, UM London, Valassis, St Ives Group – SP, NBTY Europe

by on March 20, 2013

Microsoft is to launch a high profile outdoor advertising campaign for Microsoft Office 365 on the Glasgow Subway with Primesight, who hold the exclusive advertising contract for the Subway.

The campaign called ‘Work From Anywhere’ will run for two weeks starting from 25 March 2013 and centres around a domination of two stations, approximately 150 panels, at Buchanan Street and St Enoch stations. [more…]

Valassis Retail Research : The preferred promotional mechanic is money off product coupons, favoured by 61% of shoppers

by on December 20, 2012

Retailers cannot count on customer loyalty this Christmas, what consumers want is a good deal.

A survey of 1000 consumers nationwide by Valassis shows that a mere 6 per cent of shoppers would remain loyal to their supermarket of choice if other retailers were advertising better offers. [more…]