value proposition.
Driving long-term loyalty and customer engagement is a key strategy in most businesses’ objectives, and a customer loyalty programme can play a big role in contributing to this success.
This is especially true when other elements of the buying decision, such as price and service levels no longer provide a significant competitive difference. But what helps your loyalty programme achieve a competitive difference?
Dan Martin, Commercial Product Manager at Collinson Latitude explains how increasing choice can lead to a thriving customer loyalty programme that can help your brand differentiate itself from the competition.
Using live social media feeds to increase brand engagement at events http://t.co/TMo3fZim3A … pic.twitter.com/dI2iA0YN87
— Will Corry (@slievemore) November 3, 2014
Numerous problems with M&S / Reader comment – Catherine Lange
by Will Corry on November 7, 2013
There are numerous problems with M&S that are far more fundamental than whatever filth is being referred to before (have I missed something??)
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