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Driving customer loyalty through choice – The value of redemption / Dan Martin, Collinson Latitude

Driving customer loyalty through choice – The value of redemption / Dan Martin, Collinson Latitude

by on May 9, 2016

Driving long-term loyalty and customer engagement is a key strategy in most businesses’ objectives, and a customer loyalty programme can play a big role in contributing to this success.

This is especially true when other elements of the buying decision, such as price and service levels no longer provide a significant competitive difference. But what helps your loyalty programme achieve a competitive difference?

Dan Martin, Commercial Product Manager at Collinson Latitude explains how increasing choice can lead to a thriving customer loyalty programme that can help your brand differentiate itself from the competition.

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Using live social media feeds to increase brand engagement at events

by on November 3, 2014

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A new platform for digital displays which turns any TV into interactive and real time displays

by on November 3, 2014

Editor - I met Lukas Bacik, Business Development Director UK for Enplug  at the Conversion Conference in London recently. We  had a chat and I was more than impressed with his new platform.  Here is his story...

Enplug, the first large scale-open platform for digital displays which turns any TV into interactive and real time displays is expanding to UK!

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Numerous problems with M&S / Reader comment – Catherine Lange

by on November 7, 2013

  • Inability to find what you want in a large store
  • Any incentive to move around the store?
  • Don’t do any really strong promotions

There are numerous problems with M&S that are far more fundamental than whatever filth is being referred to before (have I missed something??)

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