value proposition.
Driving long-term loyalty and customer engagement is a key strategy in most businesses’ objectives, and a customer loyalty programme can play a big role in contributing to this success.
This is especially true when other elements of the buying decision, such as price and service levels no longer provide a significant competitive difference. But what helps your loyalty programme achieve a competitive difference?
Dan Martin, Commercial Product Manager at Collinson Latitude explains how increasing choice can lead to a thriving customer loyalty programme that can help your brand differentiate itself from the competition.
Using live social media feeds to increase brand engagement at events http://t.co/TMo3fZim3A … pic.twitter.com/dI2iA0YN87
— Will Corry (@slievemore) November 3, 2014
Editor - I met Lukas Bacik, Business Development Director UK for Enplug at the Conversion Conference in London recently. We had a chat and I was more than impressed with his new platform. Here is his story...
Enplug, the first large scale-open platform for digital displays which turns any TV into interactive and real time displays is expanding to UK!
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Numerous problems with M&S / Reader comment – Catherine Lange
by Will Corry on November 7, 2013
There are numerous problems with M&S that are far more fundamental than whatever filth is being referred to before (have I missed something??)
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