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“The game has changed because the consumer’s purchase journey has become so fragmented” – Seth Richardson, CEO of DC Storm

by on May 1, 2014

What’s next for attribution? Industry leaders discuss latest innovations.  Brands and publishers debate changes in attribution at annual industry event

Over 400 leading and emerging brands attended Rakuten Marketing’s annual Symposium conference to debate hot industry topics and share insights on how to grow their businesses in the CPA sector. [more…]

Basket Abandonment Research / “41% of emails are currently viewed on a mobile device” / Affiliate Window

by on April 8, 2013

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Mobile email big business within the performance channel

One of the most rapidly evolving phenomenon’s in how consumers are accessing information digitally is the devices they’re turning to in order to access their emails.

In fact, 41% of emails are currently viewed on a mobile device. With this figure widely expected to surpass desktop by the end of this year, there are clear opportunities and threats for advertisers in how they approach mobile email opportunities in the performance channel.

Research conducted by Matt Swan, Client Strategist – Affiliate Window

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