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Brand safety concerns help private mobile ad activity rise 75%

Brand safety concerns help private mobile ad activity rise 75%

by on November 15, 2017

For more context, here's the blog on the topic and here's the full report.

Analyzing terabytes of data behind the billions of impressions flowing daily through their platform, SEVEN, each quarter the PubMatic team identifies real-time developments in mobile advertising. This information, in turn, helps publishers and advertisers unlock the power of programmatic for mobile.

Findings from their Q3 2017 Quarterly Mobile Index (QMI), released today, show programmatic video continued to proliferate outside of the Americas and through mobile devices. Header bidding gained momentum in APAC and EMEA while private marketplaces (PMPs) were increasingly leveraged as a conduit to safe, premium content by advertisers worldwide. [more…]

Online video overtakes banner ad spend for first time: PwC/IAB

Online video overtakes banner ad spend for first time: PwC/IAB

by on October 17, 2017

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]

Brands had a positive ROI on their video investment, with 95% of sales occurring offline

Brands had a positive ROI on their video investment, with 95% of sales occurring offline

by on April 18, 2016

Videology a leading software provider for converged TV and video advertising – today announced the findings of an independent, commissioned study conducted by Gain Theory, a global marketing foresight consultancy, on the behalf of Videology entitled, “Video Works”.

The study was designed to analyse the impact of video in driving offline sales (in store purchases) for a number of brands over a significant time period and across multiple campaigns.

[more…]

The real Super Bowl Ad winners

by on March 8, 2015

Click on the pic to read the story

As pundits on TV, around water coolers, and in sports bars debate the merits of the calls from the Sunday Super Bowl, advertisers are making their own calls on whether their ads scored a touchdown or missed the goal line by inches.

Adknowledge's TriVu media @TriVuMedia took it upon themselves to crunch the numbers to arrive at an understanding of the the real Super Bowl Ad winners based on data and true "video buzz".

 

[more…]

Adtech & Martech / “Designed to help brands, agencies, publishers and tech companies to stay one step ahead as the industry re-invents itself”

by on September 3, 2014

Register today for the Next Generation Adtech & Martech Conference 17 September

Register Here

[more…]

Exponential launch range of new video ad formats to drive online video spend

by on July 30, 2014

“The key to successful video advertising is not thinking about it like TV advertising”

Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy of Exponential Interactive, the global provider of advertising intelligence and digital media solutions.

All three new units are perfected video ad formats that expand when a viewer interacts with them. ‘Blaze’ is an expandable ‘billboard’ video format, ‘Ad Engage’ expands within in-stream video players, and ‘Video Snackbar’ is an expandable ad for mobile devices.

[more…]

Movers and Groovers : Realeyes appoints Bill Jaris as President of North America

by on March 24, 2014

 

Realeyes appoints Bill Jaris as President of North America
Will grow "The Google of Emotions" in North America

New York, 24 March, 2014 Realeyes, @realeyesit an emotional analytics platform that measures how people feel while they view branded video content, has named Bill Jaris its first President of North America. Mr. Jaris will be based in New York, reporting to Realeyes CEO Mihkel Jäätma who is based in London, and will focus on accelerating the company's growth in the North American market.

http://www.realeyesit.com/

[more…]

Adap.tv clears pathway to intelligent video advertising

by on September 16, 2013

Launches Pathway, Audience Path and Demand Path, industry leading platforms that maximise ROI for advertiser and revenue for publishers

London, 16 September, 2013 — Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today unveiled new platform features and branding.

Formerly called the Adap.tv Platform, Pathway is Adap.tv’s video ad technology platform that processes billions of impressions for buyers and sellers and gets smarter with every transaction. Pathway delivers high quality, safe, scalable video ad transactions between buyers and sellers across all screens. [more…]

Adpoints announces Nectar as its first partner following successful beta trial

by on October 19, 2012

Adpoints, a new advertising-based loyalty platform that will offer people incentives in return for watching and interacting with online video ads, was unveiled on 9th October.

For more information about Adpoints, please visit: www.adpoints.com

[more…]

MediaMind / UK users more comfortable with instream video and mobile advertising

by on September 10, 2012

MediaMind releases data from thousands of campaigns and billions of ad impressions.

Data-hungry advertising geeks rejoice! Leading global ad server, MediaMind, has launched its latest biannual ad Global Benchmarksperformance report.

The H1 2012 MediaMind Global Benchmarks report is available from the research section of MediaMind’s website at   http://www.mediamind.com/resource/resource-library/ [more…]