Via Red Rocket Media There are more than 129 million search results in Google UK for the term content marketing, however many people still do not know what content marketing actually is and, more importantly, how to get the most from content marketing. You may want to reference the following post which discusses the difference between marketing content and content marketing
Video content
Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.
Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.
TracyLocke London took home two Gold IPM awards for its experiential, PR and social media campaign for Dolce by Ferrero Rocher at the recent IPM Awards at the London Hilton Hotel.
Dolce by Ferrero Rocher was awarded Best Use of Social and Best Consumer Product Food. The award-winning campaign titled “Dolce by Ferrero Rocher” was an unprecedented, multi-sensory dining experience set in the heart of Covent Garden.
Audience-first advertising agency Telegraph Hill @TelegraphHillHQ has been appointed by Tandem, the mobile-first bank, to launch Tandem’s crowdfunding round using video content that attracts audiences looking to own shares in the bank.
Telegraph Hill has been tasked with creating content that shows the human side of the bank, engaging audiences with the Tandem story and influencing existing and prospective Co-Founders (foundation investors) to register their interest in buying shares. The aim of the campaign is to sell £1m of available shares in Tandem during its 'pre-order' phase, before launching its retail banking offer to consumers in late 2016.
The top trend articles for 2015 on Email Marketing, Video Content, Trends, Marketing Technology and Web Design [more…]
MOBILE VIDEO AD SPEND TRIPLES – NOW FASTEST GROWING ONLINE AD FORMAT
- Native/content advertising hits £216m – accounts for over 20% of digital display ads
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Total digital ad spend up 16.6% to 6-month record £3.5b
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Mobile accounts for 20% of digital ad spend and 53% of social media spen
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Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.
Marc Turley writes .. I wanted to let you know that we have now published our latest research paper, entitled Sun, Sea and Content Marketing: Producing the Right Content for Travellers.
We surveyed nearly 500 travel industry professionals to see how they are using content to engage and convert their audiences.
Our research indicated that the travel industry is falling far short in this area, despite travellers' appetite for rich and informative content.
New Axonn Research paper launched | Video in Content Marketing
Marc Turley of Axonn Research writes I wanted to let you know that we have now published our latest research paper, entitled Video in Content Marketing 2013. We surveyed over 600 marketing professionals and business leaders to see how they are currently integrating video in their strategies and what their plans are for 2014.
Will Corry's insight: Discuss - nothing in the home beats the TV, and its large screenMilya Timergaleyeva writes ...For the last few years we have seen a seismic shift in the consumption of video content. Led by younger demographic groups adopting personal viewing platforms like smartphones, PCs and tablets the threat to traditional broadcast TV has been well publicised.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
