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A recent Bellwether survey has found that business confidence among UK marketing executives has slumped to its lowest level in three years, with just 20 per cent of firms predicting a marketing budget increase in 2012.
Scott Sullivan has been appointed global chief technology officer (CTO) of Adconion Media Group. www.adconion.com
In the new position for the rapidly growing Adconion Media Group, Mr. Sullivan will focus on developing the company's technology and product strategies – with a focus on delivering innovative ad formats that span display, video and social, whilst continuing to extend the platform across multiple screens and devices. [more…]
Argentina is humiliated as International Olympic Committee blasts Buenos Aires over Falklands advert
The Government has accused Argentina of being insensitive and disrespectful after it broadcast a television advert showing an Olympic hopeful training on a British war memorial in the Falklands.
MediaMind and DG have announced that GroupM and 24/7 Media, WPP’s marketing technology company have endorsed DG and MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide.
Watch the epic new Darksiders II trailer and come face-to-face with the fearsome rider…
Emma Bennett, Marketing Manager at SPA Future Thinking reports...Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
HEINEKEN UK has announced Michael Gillane as their new Marketing Director, succeeding Cindy Tervoort.
There are still people who are hesitant to go online with their business.
At some point in life, you may be hard stuck for cash, so you resort to taking a loan or credit. However, you are denied the loan.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a