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A recent Bellwether survey has found that business confidence among UK marketing executives has slumped to its lowest level in three years, with just 20 per cent of firms predicting a marketing budget increase in 2012.
Scott Sullivan has been appointed global chief technology officer (CTO) of Adconion Media Group. www.adconion.com
In the new position for the rapidly growing Adconion Media Group, Mr. Sullivan will focus on developing the company's technology and product strategies – with a focus on delivering innovative ad formats that span display, video and social, whilst continuing to extend the platform across multiple screens and devices. [more…]
Argentina is humiliated as International Olympic Committee blasts Buenos Aires over Falklands advert
The Government has accused Argentina of being insensitive and disrespectful after it broadcast a television advert showing an Olympic hopeful training on a British war memorial in the Falklands.
MediaMind and DG have announced that GroupM and 24/7 Media, WPP’s marketing technology company have endorsed DG and MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide.
Watch the epic new Darksiders II trailer and come face-to-face with the fearsome rider…
Emma Bennett, Marketing Manager at SPA Future Thinking reports...Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
